Kpop is as much about the visuals as it is about the music, lots of groups will release a kpop music video (MVs) as it is instrumental in captivating fans worldwide. From groundbreaking concepts to unforgettable performances, these 10 MVs represent the best of what the genre has to offer. Let’s dive into why these videos are so iconic and how they shaped the K-pop industry, along with a glimpse into the artists behind them.
Table of Contents
- PSY – Gangnam Style
- BTS – Blood Sweat & Tears
- BLACKPINK – DDU-DU DDU-DU
- EXO – Monster
- TWICE – TT
- Red Velvet – Bad Boy
- GOT7 – Just Right
- BIGBANG – Fantastic Baby
- SEVENTEEN – Don’t Wanna Cry
- IU – BBIBBI
PSY – Gangnam Style
When it comes to viral success, most MV’s have struggled to match the cultural impact of Gangnam Style. Released in 2012, PSY’s comedic yet satirical Kpop music video introduced the genre to the global stage, amassing billions of views on YouTube and making the “horse-riding” dance a universal phenomenon. PSY, a seasoned artist with a flair for humor and showmanship, became an ambassador for Kpop, proving its potential to dominate international charts.
BTS – Blood Sweat & Tears
BTS’s Blood Sweat & Tears redefined what a Kpop music video could achieve artistically. The video’s use of Baroque-inspired aesthetics, stunning visual effects, and deep symbolism captivated fans and scholars alike. It demonstrated BTS’s ability to tell intricate stories through their music and visuals, elevating their artistry. As a group known for their meaningful narratives, BTS cemented their role as leaders in K-pop’s global rise.
To learn more about BTS, read our blog post!
BLACKPINK – DDU-DU DDU-DU
BLACKPINK’s DDU-DU DDU-DU exploded onto the scene with its fierce attitude, luxurious sets, and high-energy choreography. This MV became the first by a K-pop girl group to surpass 1 billion views on YouTube, showcasing their global appeal. Known for their chic style and powerful stage presence, BLACKPINK has become a cultural force, merging music, fashion, and global influence seamlessly.
EXO – Monster
EXO’s Monster MV is a perfect example of dark, cinematic storytelling combined with unmatched choreography. The video’s rebellious tone, dramatic lighting, and intense energy helped solidify EXO’s reputation as one of K-pop’s most influential groups. With their ability to experiment across genres and concepts, EXO has consistently set benchmarks for the industry.
TWICE – TT
Few MVs capture the playful and vibrant energy of K-pop like TWICE’s TT. Featuring whimsical costumes and the instantly recognizable TT hand gesture, the video became a viral sensation, appealing to fans of all ages. Known as the Nation’s Girl Group, TWICE mastered the formula of infectious melodies and charming visuals, paving the way for modern girl group success.
Red Velvet – Bad Boy
With Bad Boy, Red Velvet showcased their velvet side, offering a sultry, polished concept that redefined their versatility. The MV’s bold visuals, striking outfits, and smooth choreography made it a standout, influencing future girl group concepts. Red Velvet’s ability to balance experimental music with commercial success has cemented their place as one of K-pop’s most respected acts.
GOT7 – Just Right
GOT7’s Just Right MV is a heartwarming and imaginative visual treat. The playful concept of the members shrinking and interacting with oversized objects charmed fans worldwide. GOT7’s strength has always been their ability to connect emotionally with fans, and this MV became a testament to their creativity and versatility.
BIGBANG – Fantastic Baby
BIGBANG’s Fantastic Baby is a landmark MV that pushed the boundaries of what K-pop could be. Its chaotic energy, futuristic visuals, and unforgettable “Boom shakalaka” chant made it an instant classic. BIGBANG’s influence on K-pop is unparalleled, as they helped popularize the genre internationally and inspired countless artists with their bold, experimental approach.
SEVENTEEN – Don’t Wanna Cry
SEVENTEEN’s Don’t Wanna Cry is an emotional masterpiece that highlights the group’s synchronized choreography and cinematic storytelling. The minimalist yet impactful visuals emphasize the raw emotions of the song, proving SEVENTEEN’s ability to connect with fans on a deeper level. Known for their self-producing abilities, SEVENTEEN has set themselves apart as one of K-pop’s most innovative groups.
IU – BBIBBI
IU’s BBIBBI MV combines simplicity with powerful messaging. The vibrant visuals and clever metaphors reflect IU’s response to public scrutiny, turning the video into a statement of self-empowerment. As one of K-pop’s most beloved soloists, IU has continually redefined what it means to be a solo artist in the genre, blending storytelling with artistry in every release.
Each of these MVs has left a mark on the K-pop industry, whether by breaking records, introducing innovative concepts, or inspiring new trends. They highlight the unique ability of K-pop to blend music, fashion, and storytelling into a single, unforgettable experience.
These MVs are more than just promotional tools—they’re cultural milestones that showcase the creativity and talent driving K-pop’s global success. Whether you’re a longtime fan or new to the genre, these iconic videos are a testament to the power of K-pop to captivate and inspire.
Which of these iconic MVs is your favorite? Let us know in the comments!